About
Born into a family of gifted accountants,
Graham missed the gene and black-sheep'd
his way into advertising, where he’s spent his time:
- Making SA’s oldest bank seem slightly less boomer
- Writing films about German engineering, in Germany
- Branding an NY based Data & Intelligence Studio
- Presenting FIFA World Cup creative in Qatar
- Getting shipped to Las Vegas to represent Y&R at LIA
- Winning Joburg’s 2026 Smart City Innovation Challenge
Expertise
Concept Development, Scriptwriting,
Campaign Thinking, Message Frameworks,
Brand Strategy, PR, Brand Activations.
Qualifications
BA Brand Comms specialising in Copywriting
BA Honours in Brand Strategy
Vega Advertising School
Agencies
Jung Von Matt Sports Germany, M&C Saatchi Abel,
Y&R (VML), Accenture Song, T+W, Edelman, FCB.
Selected Brands
RMB, Airbnb UK, Land Rover, Adidas, Audi, FIFA World Cup,
Lexus, Deutsche Bank, Nando's, Standard Bank, Capfin,
Makro, SuperSport, Muscat Art District.
Awards
Cannes Lions, D&AD, New York Festivals,
Loeries, One Show, LIA Member, Clios
WORK
TESTIMONIALS
"Graham was a hugely talented and highly valued member of our data & intelligence team. His abilities extended beyond his role and his calm and strategic leadership was transformative for his team and our business."
- Karena Crarer
CEO, Edelman Africa
"Graham held our team together with his conceptual creative thinking and a lot of heart. He's the perfect team player, with a can-do attitude, a safe pair of hands and always willing to help"
- Charles Dlamini
Senior Designer, Edelman SA
"Graham is a thinker. His first priority is to understand the brief and the brand before looking for fresh insights and new direction. He also has the ability to craft copy in different styles and tones, tailoring it to the ask."
- Adam Weber
Integrated ECD, Joe Public
"Graham has an intuitive understanding
of the brief at hand and relentless dedication to going the extra mile. His creative leadership always bought fresh ideas to the table. As a Creative Director, he elevates
every piece of work he touches."
- Kerry Andrews
Account Director, AKQA
"Graham is a true multidisciplinary creative. He's conceptually fluent in every media channel, yet his thinking is not limited by any medium. His creativity is so lateral, his ideas transcend categories. Hope Soap is the perfect example of that. But Graham’s talent, relentless spirit and rare work-ethic, are not the only qualities that make him special. It’s his humility. He’s kind, optimistic and witty. Graham is proof that you don’t always have to choose between a nice person and a talented one."
- Nkanyezi Masango
CCO, Ogilvy CT
"A rare copywriter who can write,
think strategically, keep clients happy and sell ideas without making a song & dance about it. Graham brings great energy to any team and consistently goes above & beyond"