COPYWRITER
Sex is great but have you ever written a campaign line that legit makes your Chief Creative Officer and client say "OOOF!"
THINGS I'VE DONE:
- Rebranded the boring act of hand washing by placing a toy inside a soap, encouraging kids to wash.
- Reduced Africa's most fearsome predators to internet memes, all in the name of Land Rover genuine parts.
- Waxed lyrical about the mundane beauty of domestic chores to show why we need get out...in a Landy.
- Created a fee license disc sticker that could save your life.
- Turned oil stained petrol stations into the heartwarming intersection where all South Africans meet.
- Helped one of the country's oldest banks unbox our youngest entrepreneurs.
- Created a peak cap that keeps you hydrated wherever you're adventuring.
- Written a series of children's books called 'Delightful Tales About Difficult Topics' coming a to a book store near you.
HOW I DID THEM:
THINGS I STUDIED:
- BA IN CREATIVE BRAND COMMUNICATIONS SPECIALISING IN COPYWRITING AT VEGA
- BA HONOURS IN BRAND STRATEGY AT VEGA
EXTRA:
- COMPLETED ONLINE CANNES LIONS 42COURSES IN:
- CREATIVE LEADERSHIP
- COPYWRITING
- BRAND STRATEGY
- GOODVERTISING
- BRAND STORYTELLING
- BEHAVIOURAL ECONOMICS
MY AD CAREER AT A GLANCE:
2024 - T&W (CREATIVE LEAD)
2023 - ACCENTURE SONG
2022 - M&C SAATCHI ABEL JOHANNESBURG
2021 - EDELMAN JOHANNESBURG
2020 - FREELANCE COPYWRITER
2018 - JUNG VON MATT HAMBURG
2016 - PHILIPP UND KEUNTJE HAMBURG
2012 - Y&R CAPE TOWN
2012 - INTERNSHIP @ 60 LAYERS OF CAKE
THINGS I'M STILL STUDYING
SHINY THINGS I'VE WON:
2022 - BECAME A DAD, TOUGHEST POST PRODUCTION OF MY LIFE.
2022 - FINANCIAL MAIL TACTICAL PRINT COMPETITION WINNER (NANDO'S, TAKEALOT & BAKERS)
2022 - PUBLISHED 'MUSA MEETS A MILLION FAMILIES' A CHILDREN'S BOOK ABOUT DIVERSITY & INCLUSION
2021 - FEATURED ON KFM BOOK CLUB INTERVIEW
2020 - PUBLISHED 'WILLOW ASKS WHY?' A CHILDREN'S BOOK ABOUT RACISM
2020 - CO-WROTE 'PRESERVATION 2020'
A SHORT FILM SHOWCASED AT THE NATIONAL ARTS FESTIVAL
2020 - UNICEF COVID RESPONSE PRINT WINNER
2018 - SILVER NEW YORK FESTIVAL
BRONZE NEW YORK FESTIVAL
2017 - 2 X BRONZE CLIO
BRONZE CANNES LION
2016 - HUGGED BY AB DEVILLIERS WHILE ON A TVC SHOOT FOR SUNFOIL
2016 - NEW YORK FESTIVAL GRAND JURY MEMBER
2015 - LIA YOUNG CREATIVES MEMBER
D&AD NOMINATION
ONE SHOW FINALIST
SILVER CANNES LION
2014 - 2 X BRONZE CANNES LIONS
NEW YORK FESTIVAL GRAND PRIX
D&AD NOMINATION
GOLD LOERIE
FACEBOOK HACKATHON AFRICA
2013 - 2 X SILVER CANNES LIONS
GOLD LOERIE
GOLD LONDON INTERNATIONAL
2010 - BEST STUDENT PORTFOLIO
VUKA! STUDENT FILM FINALIST
THINGS PEOPLE SAY:
Testimonials
"Graham was a hugely talented and highly valued member of our data & intelligence tea. His abilities extended beyond his role and his calm and strategic leadership was transformative for his team and our business."
- Karena Crarer
CEO Edelman Africa
"Graham held our team together with his conceptual creative thinking and a lot of heart. He's the perfect team player, with a can-do attitude, a safe pair of hands and always willing to help"
- Charles Dlamini
Senior Designer Edelman SA
"Graham is a thinker. His first priority is to understand the brief and the brand before looking for fresh insights and new direction. He also has the ability to craft copy in different styles and tones, tailoring it to the ask."
- Adam Weber
Integrated ECD Joe Public
"Graham has an intuitive understanding
of the brief at hand and relentless dedication to going the extra mile. His creative leadership always bought fresh ideas to the table. As a Creative Director, he elevates
every piece of work he touches."
- Kerry Andrews
Account Director Akqa
"Graham is a big thinker, talented storyteller and great collaborator"
- Graham Lang
CCO VML Canada
"Any coach knows when you sign big players, you deal with big egos. But with Graham, you get la creme de la creme of creativity as well as friendly and humble human being. A combo you can build a creative studio around"